Cukali: Politicians Pressured Media into Not Joining Self-Regulation Platform ‘Ethical Media Alliance Self-Regulation’

Some media portals in Albania received threats and pressure not to join the countries first self-regulation platform, the Ethical Media Alliance (EMA) according to Koloreto Cukali Executive Director of the Albanian Media Council (AMC) and Board Member of the EMA.

“Some media were frightened and pressured by political parties who asked them not to participate in the initiative,” he told the OSCE Media Development Forum.

The Ethical Media Alliance was set up earlier this year to provide a way for media to self-regulate and for members of the public to complain about articles they think are unethical. It is the first mechanism of its kind in the country and is in line with international best practices. Supported by the EU, UNESCO and CoE, it was created as a response to the “draconian” media law that the Albanian government wants to pass.

He added that while the size of the Alliance is small at the moment, it is a step forward and it’s going well at the moment. While it will not solve all the problems of Albanian media, it does signify hope.

Cukali said that regulation of the media should be done by the media themselves, not the government. He echoed the sentiments of EU Ambssador Luigi Soreca who said that there had been no progress in the area of freedom of expression and media freedom in Albania.

In terms of pressures on journalists in Albania, he said the conflict of interest is a big issue in the country.

“We cannot solve the media issues in Albania without solving the issue of conflict of interests in media. Media should serve people,  not politicians, parties, or rich businessmen. It shouldn’t serve those who pay bribes or try to influence them,” he said.

Cukali also said that the fact there is no proper journalistic trade union is hampering the ability of media to stand up against pressure. Poor working conditions and lack of contracts lead to susceptibility to pressures.

Lastly, he expressed frustration that the government did not listen to any of the concerns of the AMC. Instead, he said, it took the Venice Commission coming to say the same things for them to take notice.